Our generation has become more mobile than ever. Packing up and moving to new digs is becoming increasingly more common. Grandma and Grandpa may be living in the same home they built 30 years ago, but their children are not.
If You have a database of 150,000 patients, at least 14% no longer live in your city—you’ve lost 21,000 patients!
According to the Census Bureau, every year 14% of the United States population is moving. A chunk of your patient base may no long live in your city. Yet, with out-of-the-box patient communication software or with your EHR, you’re probably wasting a resources trying to market to them.
But wait! There’s more bad news for your patient base: About 1% of the patients you have on record have passed on. They won’t be calling for an appointment, ever.
With a database of 150,000 patients, 1,500 are deceased! Have you acquired new patients to replace the loss?
Cookie-cutter patient communication software and your EHR are powerless to help you identify invalid patient records. And when it comes to generating new patients they won’t help, either.